Kelley Blue Book

"Navigating the Automotive Landscape: Unveiling the Insights of Kelley Blue Book"

Kelley Blue Book stands as a prominent force in the realm of vehicle valuation and automotive research. Nestled in the heart of Irvine, California, this company has carved its niche, earning recognition from both discerning consumers and the automotive industry at large. What sets Kelley Blue Book apart is not just its sterling reputation but its ownership by the esteemed Cox Automotive subsidiary of Cox Enterprises, adding an extra layer of credibility to its stature.

The Californian-based company has become synonymous with precision and reliability in assessing the worth of vehicles, offering invaluable insights to those navigating the complex automotive landscape. As a beacon of accuracy, Kelley Blue Book not only caters to the curiosity of individual consumers but also serves as a trusted source within the wider automotive sector.

Under the wing of Cox Enterprises, Kelley Blue Book is not just a standalone entity; it’s part of a legacy that champions excellence in the automotive industry. This affiliation with Cox Automotive ensures that the company operates with a forward-looking approach, staying abreast of industry trends and technological advancements.

In the dynamic world of personal branding and professional development, Kelley Blue Book’s significance extends beyond its immediate offerings. It becomes a symbol of informed decision-making, a tool for individuals looking to make astute choices in their vehicular pursuits. Through its meticulous research and valuation methodologies, Kelley Blue Book not only imparts knowledge but empowers individuals to make choices aligned with their unique preferences and aspirations.

In essence, Kelley Blue Book transcends being merely a California-based company; it becomes a compass for those navigating the intricate terrain of the automotive market. With its roots embedded in Irvine, its influence reverberates far beyond geographical boundaries, embodying the epitome of excellence in vehicle valuation and automotive insight.


The roots of Kelley Blue Book trace back to 1918 when Les Kelley established the Kelley Kar Company. Commencing operations with a modest fleet of three Model T Fords, Les enlisted the assistance of his younger brother, Buster, who took on the role of a lot boy within the company. The nascent stages of Kelley’s venture were marked by an innovative approach – leveraging data gleaned from the dealership.

In a pivotal moment in 1926, Kelley pioneered the publication of the company’s inaugural Blue Book, a groundbreaking guide that swiftly became a touchstone in the automotive trade, offering a comprehensive framework for determining car values. This seminal move positioned Kelley Blue Book as a trailblazer, setting industry standards for assessing automobile worth.

The company’s trajectory witnessed transformation, transitioning from a conventional car dealership to a specialised publisher in the 1960s. A pivotal shift occurred as Kelley Blue Book honed its focus on crafting an authoritative automobile price guide, marking a significant evolution in its role within the automotive landscape. Notably, the Kelley Blue Book guide distinguished itself as the first publication to factor in mileage as a critical determinant of a car’s value, revolutionising industry practices.

In the digital era, Kelley Blue Book adapted to changing times. In 1995, it ventured into the online realm, launching its company website. This digital extension not only mirrored the information found in its hardcopy guide but also provided valuable tips and pricing insights, catering to the evolving needs of a tech-savvy audience.

A significant milestone occurred in December 2010 when Kelley Blue Book underwent a change in ownership, becoming part of the family. Operating as a subsidiary under, Inc., Kelley Blue Book continued its legacy, maintaining its position as a trusted authority in vehicle valuation.

The global horizon beckoned in 2013 when Kelley Blue Book forged an alliance with Bitauto Holdings Ltd., charting a course for expansion into the burgeoning automotive market in China. This strategic collaboration exemplified the company’s commitment to extending its influence beyond its California roots, embracing international opportunities.

Kelley Blue Book’s journey, marked by innovation, adaptation, and strategic partnerships, showcases its enduring commitment to shaping the automotive landscape. From humble beginnings in Southern California to its present stature as a global force, the company stands as a testament to the enduring synergy of tradition and progress in the ever-evolving automotive industry.


In 2014, Kelley Blue Book embarked on an exciting venture by entering into a two-year sponsorship agreement with Hendrick Motorsports. This strategic collaboration positioned Kelley Blue Book as the primary sponsor for Dale Earnhardt Jr.’s No. 88 Chevrolet SS in the NASCAR Sprint Cup Series team. The union between Kelley Blue Book and Hendrick Motorsports was not just a sponsorship; it was a testament to shared values and a mutual commitment to excellence in the high-speed world of NASCAR.

During this two-year period, Kelley Blue Book’s iconic branding adorned the sleek exterior of Dale Earnhardt Jr.’s No. 88 Chevrolet SS, creating a visually striking presence on the NASCAR circuit. The partnership wasn’t merely about logo placement; it symbolized a synergy between two entities dedicated to performance, precision, and a relentless pursuit of success.

The collaboration with Hendrick Motorsports underscored Kelley Blue Book’s foray beyond vehicle valuation and research, reaching into the adrenaline-pumping realm of motorsports. By aligning with one of NASCAR’s most celebrated teams and sponsoring a car driven by the renowned Dale Earnhardt Jr., Kelley Blue Book solidified its position as a dynamic player in both the automotive and racing arenas.

This sponsorship deal wasn’t just a fleeting alliance; it was a chapter in Kelley Blue Book’s narrative that showcased its enthusiasm for embracing diverse facets of the automotive world. The roar of engines and the speed of the racetrack became an extension of Kelley Blue Book’s identity, embodying the spirit of innovation and excitement that defines both the automotive industry and the world of NASCAR.


Kelley Blue Book stands as a comprehensive authority in the automotive realm, delivering an array of services that cater to the discerning needs of consumers. The company’s commitment extends beyond mere vehicle valuation; it encompasses a diverse spectrum of automobiles, including new and used cars, motorcycles, snowmobiles, and personal watercraft.

For both new and used automobiles, Kelley Blue Book takes pride in presenting a nuanced understanding of market dynamics. Through meticulous analysis of actual transactions, the company generates fair market ranges and fair purchase prices. This information isn’t static; it undergoes regular adjustments to stay abreast of the ever-changing market conditions, ensuring accuracy and relevance for consumers navigating the intricate landscape of automobile transactions.

In the realm of new automobiles, Kelley Blue Book serves as a beacon of information, shedding light on a car’s Manufacturer’s Suggested Retail Price (MSRP) and dealer invoice price. This transparency empowers buyers with valuable insights, enabling them to make informed decisions aligned with their preferences and budgetary considerations.

For those delving into the realm of used cars, Kelley Blue Book’s offerings are equally comprehensive. The company provides a wealth of information, including typical listing prices, certified pre-owned prices, trade-in values, and private party values. This multifaceted approach caters to the diverse needs of consumers, whether they are buying, selling, or simply exploring the market.

Kelley Blue Book’s commitment to consumer empowerment doesn’t stop at valuation. The company goes the extra mile by offering expert and consumer vehicle reviews and ratings, providing a holistic view of an automobile’s performance and reliability. Additionally, the inclusion of 5-year cost-to-own information for new cars serves as a practical tool, offering foresight into the long-term financial implications of vehicle ownership.

In essence, Kelley Blue Book is not merely a valuation tool; it’s a comprehensive automotive companion, guiding consumers through the intricate landscape of buying, selling, and owning vehicles. Its commitment to accuracy, transparency, and consumer empowerment solidifies its position as a trusted ally in the dynamic world of automobiles.


Kelley Blue Book’s accolades in the period spanning 2012 to 2014 underscore its profound impact and resonance within the automotive landscape. During these years, the esteemed Harris Poll bestowed upon Kelley Blue Book the distinguished title of Online Auto Shopping Brand of the Year, a testament to the company’s exceptional standing in the realm of online automotive commerce.

This accolade from the Harris Poll not only affirms Kelley Blue Book’s prowess but also acknowledges its pivotal role in shaping the online auto shopping experience. The recognition reflects the trust and preference that consumers place in Kelley Blue Book as they navigate the digital realm in pursuit of their automotive needs.

Beyond the realm of consumer preference, Kelley Blue Book’s digital presence garnered additional acclaim. The company received the prestigious WebAward in the automotive category for Outstanding Website, a noteworthy achievement that spanned two consecutive years. This accolade stands as a testament to Kelley Blue Book’s commitment to excellence in the online sphere, acknowledging its website as a paragon of innovation, usability, and overall excellence within the automotive industry.

In essence, Kelley Blue Book’s recognition as the Online Auto Shopping Brand of the Year and its consecutive WebAward wins exemplify not only its industry-leading status but also its dedication to providing a superlative online experience for individuals engaging with the brand for their automotive needs. These accolades underscore Kelley Blue Book’s unwavering commitment to setting benchmarks in the digital arena, further solidifying its reputation as a trailblazer in the world of online auto shopping.

Frequently Asked Questions (FAQs) - Kelley Blue Book

1. What is Kelley Blue Book?

  • Kelley Blue Book is a renowned vehicle valuation and automotive research company based in Irvine, California. It provides market value prices for new and used automobiles, motorcycles, snowmobiles, and personal watercraft.

2. How does Kelley Blue Book determine car values?

  • Kelley Blue Book determines car values by analysing actual transactions, offering fair market ranges, fair purchase prices, and adjusted values based on real-time market conditions.

3. What information does Kelley Blue Book provide for new automobiles?

  • For new cars, Kelley Blue Book offers information about Manufacturer’s Suggested Retail Price (MSRP), dealer invoice price, fair market range, and fair purchase price.

4. What services does Kelley Blue Book offer for used cars?

  • For used cars, Kelley Blue Book provides typical listing prices, certified pre-owned prices, trade-in values, and private party values.

5. What additional information does Kelley Blue Book offer?

  • Kelley Blue Book provides expert and consumer vehicle reviews, ratings, and 5-year cost-to-own information for new cars.

6. Has Kelley Blue Book received any awards?

  • Yes, Kelley Blue Book was recognised as the Online Auto Shopping Brand of the Year by Harris Poll from 2012 to 2014. The company also received WebAwards in the automotive category for Outstanding Website.

7. Is Kelley Blue Book only for buying and selling cars?

  • No, Kelley Blue Book serves as a comprehensive automotive companion, offering insights for buying, selling, and owning vehicles.

8. How often does Kelley Blue Book update its values?

  • Kelley Blue Book values are adjusted regularly to stay current with changing market conditions, ensuring accuracy in vehicle valuation.

9. Can Kelley Blue Book be used for other types of vehicles besides cars?

  • Yes, Kelley Blue Book provides market value prices for various vehicles, including motorcycles, snowmobiles, and personal watercraft.

10. How can I access Kelley Blue Book’s services?

  • Kelley Blue Book’s services can be accessed through its website, where users can explore vehicle values, reviews, and other valuable information.

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